So, I’m not entirely sure what I’m doing here.

I guess the impetus to create this blog was borne of my frustration with the limited perspective offered by so many others (as well as the encouragement of a couple of friends). Lifestyle blogs are popping up everywhere, and I’ve gotten great recommendations and useful ideas from many of them. But something about this post-GOOP girl-blog era we’re in doesn’t always sit right with me, and I’m attempting to understand what it is.

There’s obviously no right way to be female. But for whatever reason, this surplus of blogs featuring recipes for vegan flourless ricotta truffles and glossy photos of women with perfectly coiffed hair and Louboutins giving their dogs bubble baths in claw-footed tubs… makes me feel like I’m failing in some way. Am I supposed to want these things? What if I don’t even DIY that much?

Don’t get me wrong—I am, by most standards, pretty feminine. I’m incredibly good at slathering products all over my face, finding bargains at consignment stores and on ebay and virtually anywhere else. I love putting together “eclectic” [read: man repellant] outfits that my boyfriend hates. But, you won’t see me staging a photo shoot in a field of wildflowers and acting like, hey guys, this is just my life.

I’m not exactly sure what this project will turn into, but I’m thinking of just letting it develop organically. I’ll tell you honestly what I’m into and why, with no other basis for my authority on beauty or fashion than the fact that I spend a lot of time and money on both. Hope you enjoy.